hi, y'all

Jess Vice

Small Business Strategist

I offer customer research and brand strategy for small businesses -- helping you define who you are, who you serve, and how you best reach them.

Looking for bigger?

I also offer research and strategy services for big brands. If you're NOT a small business, see more at the link below.

Small Business Services

I have almost two decades’ experience in branding, marketing, customer research, and digital strategy.In plain English, that means I can help you learn more about your customers, polish up your brand and offerings, and build a marketing strategy that’s easy to stick to (and that works!).My goal is to help you focus on where you're strongest, where you'll have the most impact for your business.

I can help with:

  • Brand decisions and strategy

  • Customer research and experience

  • Market and competitor research

  • Marketing plans and content strategies

  • Website improvements

philosophy

A Collective Mindset

I believe small businesses should have access to all the services and resources that corporations do - at prices they can afford.That means I price collaboratively with you, for things you actually need and will use every day.And when you hire me, my network is yours. I offer a few limited services, but I will gladly connect you to experts I know and trust who also love small businesses.

About Jess Vice

they / them

I am a copywriter, turned UXer, turned researcher and strategist - my career path says what you'll learn when you meet me: I'm curious! About life, about people, about how things work.I am actively unlearning capitalism, the hustle culture mindset, and a U.S.-centric worldview. I try to lead with listening and am not afraid to say the thing most people won't say out loud.

Fun Facts

  • I was raised in the South, so cornbread and whiskey run in my blood.

  • I've been a beekeeper for 4 years. I can talk about bees all day!

  • I gave a workshop on accessibility at the Cannes Creative Festival in 2023.

  • My top 5 Strengths Finder strengths are: Learner, Connectedness, Relator, Intellection, and Input.

  • I got my blue belt in jujitsu in 2024.

human connection

Want to chat?

I love talking to other consultants, strategists, researchers, or entrepreneurs. If you'd like a few moments of genuine connection, don't hesitate to reach out.

Tell me what's on your mind.

I usually respond to emails within 48 hours on business days, but not on weekends because rest is resistance.

Expert Support for Big Brands

I have 18+ years experience helping brands make decisions that bring them closer to their customers.I'm happy to provide case studies and client references. See below for the specific services I offer.

Cutting Through the Corporate Noise

My strongest skill is translation of the unique things your brand offers, whether that's geeking out with your innovators and idea-havers or reading between the lines with your customers.
So here are the services I offer - in plain language (and in fancier corporate speak):

  • solving internal power struggles with audience data (internal alignment around customer needs across departments)

  • connecting to audiences authentically (brand direction based on actual customer needs)

  • connecting the website to the rest of the brand ecosystem (improving user experience across all touchpoints)

  • helping everyone speak to customers the right way at the right time through the right channel (scaling communications strategy across departments)

Want to learn more about who you're hiring?

for example

Biotechs

I've translated deep science into meaningful outcomes that laypeople understand and then shaped brand strategies that make hard science feel approachable and relevant.

Academic Departments

I've aligned internal frameworks with audience expectations with communications strategies so the same department story is being told clearly across all channels. Each key audience hears the message in a way that's compelling to them, and each speaker knows exactly how to tailor their platform to be impactful.

Software Companies

I decoded internal expertise into simple offerings that potential customers could understand and immediately see their need for - for everything from data companies to concrete companies to food service companies.